<Update 10/18/17> Per recent comments, it appears Amazon has changed their process and now you can no longer cancel your auto-renew in advance! Instead you can choose to be reminded three days prior to the auto-renew date. This is BS. I think there may still be a way to cancel if you are doing the prime trial – you can just click on “Do Not Continue” and it should still remain active for the remainder of the trial period. Let me know in the comments if you found a similar option or if you found a way to stop the auto-renew for a regular prime membership.
<Original post follows>
How annoying that Amazon makes the auto-renewal option so difficult to disable. It used to be a simple option to select. Now, you have to click the “End membership” – not just once, but twice, before you get the option to keep your membership until the end of the year. But you can still keep your membership for the rest of the term, and not have it auto-renew.
On the top right, hover over the “Hello Sigmoid, Your account” and then select the sixth option down – “Your Prime Membership”. On the left sidebar, you’ll see an option to end your membership. The first time you click, it doesn’t end immediately, it gives you more options. The options were something like, “Continue membership”, “get a reminder 3 days before membership ends” and “end membership”. Again – if you click on “end membership” it doesn’t actually end your membership right away, as you might expect. Instead, it gives you the option to either cancel immediately, or have it cancel on the annual renewal date.
How annoying is that?